Apple has forgotten how to sell iPhone

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Recently, Apple has launched two new ads videos about the iPhone before the iPhone 6s appears in this year. Main content of these videos is excellent combination between hardware and software on the iPhone and inspiration that iPhone gives users.

Apple hopes that these 2 ads video will be widely accepted by users, however, it is not worth mentioning if Apple does not mention the slogan “If it’s not an iPhone, it’s not an iPhone”.


According to some users, this is an unclear slogan and can not convey to the viewers the essential message. Even many ideas suppose that Apple is forgetting how they generate high revenue with the iPhone 6 and iPhone 6 Plus.

Meanwhile, some users suggest that Apple are looking to promote their iPhone, this is the line of differentiated products and the best one on the market. Because, most of users calling Galaxy S6 or Xperia Z4 is smartphone while the iPhone is the iPhone without any other name.


But according to some experts, it seems that slogan which Apple is trying to communicate to the user is too messy and complicated. Apple and marketing team of the company taking everything on the iPhone 6 and iPhone 6 Plus to say in two ads videos that only last some minutes.

For many people, they will really be overwhelmed by what the iPhone can do. However, many people do not exclude the possibility that this will backfire, when finally, users will not remember anything about the iPhone that they are observing.

Overall, the majority of users after tracking two new Apple ads video is that they are really bad and confusing. Besides, iOS fans also said that they loved the ads videos of the iPhone 5 and even the iPhone 4S, although this was the era of the iPhone 6 and iPhone 6 Plus.

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