Apple reportedly teams up with Carl Zeiss to launch smart glasses this year

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Back in November 2016, rumors said that Apple might be working on a pair of smart glasses that could be released in 2018. According to latest sources, Cupertino-based Company is working with Carl Zeiss AG, a German company best known for manufacturing optical systems, to launch a pair of augmented reality smart glasses and the product may see the light of day this year.


Previous rumors say that the new product was still in development process and it would not be released until 2018. The smart glasses would be Apple’s first in the smart glasses category that was originally pioneered by Apple’s main rival, Google with its Google Glass product. According to sources, Apple may bring some augmented reality tech into camera application inside the next iPhone which has long been scheduled for September.

According to tech experts, the smart glasses are possible this year, seeing how Apple CEO Tim Cook has long expressed his interest in augmented reality, often suggesting that it has more real-world potential than VR. Apple’s smart-glasses product may be specifically designed to connect to an iPhone for processing to make them thinner and keep the design of the frames stylish, eliminating the need to add too many additional electronics to the product.

Sources say that the German company, Carl Zeiss AG will be in charge of producing a lens called Zeiss Smart Optics. The smart glasses may be Apple’s strategic move to diversify their products and reduce their dependence in iPhone smartphones this year. 2017 will be a big year when Apple celebrates 10 years of iPhone. The next iPhone 8 has long been rumored to feature a brand new design, impressive features and changes like iris scanning, 10-nanometer A11 chip, long range wireless charging and OLED displays.

Apple is believed to launch three iPhone models this year, including one with OLED panel that will be sold alongside two standard 4.7 inch and 5.5 inch models. iPhone could be a gigantic hit this year, so all we have to do is to wait until Apple releases the next iPhone in September.

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